Empcon Building Group
Empcon Building Group is a trusted Sydney-based construction company with over 20 years of combined experience. They specialise in luxury homes, renovations, bathroom and kitchen upgrades, extensions, and additions, as well as remedial and commercial projects. Known for their attention to detail and commitment to quality, Empcon works closely with clients from concept to completion to deliver results that are both functional and stylish. Their passion lies in transforming spaces into homes that reflect comfort, elegance, and long-lasting value.
Services
Lead Generation, Tailored Landing Page, Lead Nurturing
Category
Meta Ads
Client
Empcon Building Group
Analysis - Performance and Responsiveness
Empcon Building Group is a Sydney-based construction company specialising in bathroom renovations, luxury builds, and home improvements. With decades of combined industry experience, they have built a reputation for high-quality workmanship and personalised service. However, like many businesses in the construction sector, Empcon faced challenges in generating consistent, high-quality enquiries online.
They approached ND Media to help create a sustainable digital marketing strategy that would attract qualified bathroom renovation leads while maximising their advertising budget.
Understanding The Market
The bathroom renovation industry in Sydney is highly competitive, with many builders relying heavily on word-of-mouth and referrals for new projects. While effective to an extent, this approach often creates an unpredictable flow of enquiries. Empcon Building Group recognised the need for a digital strategy that could cut through the noise, showcase their craftsmanship, and reach homeowners actively seeking renovation solutions.
Identifying The Opportunity
Through our initial research and discovery sessions, it became clear that Empcon’s strongest selling points — quality workmanship, custom designs, and reliable service — weren’t being fully leveraged online. By combining Meta Ads with a dedicated landing page, we saw an opportunity to position Empcon as a trusted, premium bathroom renovation company while also maximising ad spend efficiency.
The Problem
Despite their strong reputation and expertise, Empcon Group struggled with:
Inconsistent enquiries: Leads came in sporadically through word of mouth, but there was no reliable pipeline.
Limited online presence: Their existing marketing wasn’t effectively showcasing their craftsmanship or reaching the right audience.
Budget concerns: Like many builders, they were cautious about spending money on ads without a guaranteed return.
This lack of predictable leads made it difficult to plan projects and maintain consistent cash flow, leading to stress and uncertainty about growth.
Custom Landing Page
One of the key challenges Empcon Group had faced was that their existing website wasn’t optimised to convert traffic into leads. While it showcased their services, it lacked the clear structure, messaging, and call-to-actions needed to turn ad clicks into genuine enquiries. Driving traffic straight to the main site risked losing potential clients who might leave without taking action.
To solve this, we had built a dedicated custom landing page tailored specifically for bathroom renovations. This allowed us to highlight Empcon’s unique strengths, build trust through social proof, and guide visitors step-by-step towards making an enquiry.
Solution - Tailored Lead Generation Ad
ND Media implemented a targeted strategy that combined:
Custom Landing Page: Before the commencement of any Meta Ads, we first designed a custom landing page for Empcon Group which highlighted their unique strengths and ensured that users would have a positive experience when using it.
Tailored Meta (Facebook & Instagram) Ads — After the custom landing page was created, we crafted unique Meta Ads that aimed to target the right users and capture their attention with killer ad creatives.
Lead Nurturing — Each lead which came through was vetted properly to ensure that they met the right criteria to eliminate any time wasters and window shoppers.
Within just 3 months, this strategy generated a steady flow of enquiries, resulting in Empcon closing $35,000 in revenue from around $1,000 in ad spend.
The campaign not only delivered a 35x return on investment but also provided Empcon with the confidence and stability to focus on scaling their operations.
Communication
Clear communication and efficient execution were central to the success of our work with Empcon Building Group. From the very beginning, we kept open and transparent lines of communication to fully understand their goals and expectations. Our team collaborated closely with Empcon, refining campaign details and providing guidance at every stage. When it was time to launch, we handled all technical aspects — from ad setup to landing page deployment — ensuring a smooth rollout and flawless campaign performance.
